![]() ![]() ![]() They’ll also need to ensure comparability across devices, so that mobile users are able to participate alongside headset wearers. For example, a branded game could require a user to visit a store to complete a specific quest via AR avatar, leading to a potential purchase of the store’s goods-and potentially earning them additional experience points for in-game benefits, too.ĭisplay size will have a major impact on both overall adoption and individual functionality, however, and device makers will have to find the right balance between immersion and comfort. Enhanced engagementĪR can overlay virtual items in the real world, which creates a new surface for gaming engagement. Here are the key opportunities I see ahead, along with what the continual development of AR brings to the metaverse-and why it is such an exciting shift across all interactive media. From sporting events and shopping centers to restaurants and entertainment venues, mixed reality introduces an interactive element that blends IRL (in real life) and IVL (in virtual life). ![]()
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